CHICAGO, Sept. 26, 2012 /PRNewswire-iReach/ — The e-commerce site that has the fashion world buzzing, has added an array of A-list celebrities adorning the newest Fall looks to its popular e-commerce site, DivaMall.tv.
The night of the Prime Time Emmy Awards telecast, the shopping site added Claire Dane’s Shelli Segal gown, Jessica Pare’s Doo.Ri one shoulder maxi-dress, Hayden Panettiere’s Serpui Marie gold clutch, Sophia Vergara’s stunning green sequined gown and more.
DivaMall searches out celebrity events and sightings each day, finds the looks the fashionable stars are wearing, and offers the looks or lookalikes for a fraction of the cost.
This Fall, DivaMall has added to its style roster with new stars and new Fall looks from Hollywood fashionistas like Blake Lively, Charlize Theron, Jessica Alba, Scarlett Johansson, Jennifer Aniston, Kristen Stewart, Mila Kunis, Kate Beckinsale and more.
DivaMall.tv launched last holiday season creating a shopping frenzy on Cyber Monday and the following weeks. The initial offering focused on the styles of pop music icons like Katy Perry, Selena Gomez, Miley Cyrus, Beyonce, Jennifer Lopez, Rihanna, Shakira and Gwen Stefani.
“Shoppers loved the way we were able to offer ensembles that pop stars were wearing for far less,” explains Ira Antelis, the company’s Chairman. “They asked for more, so we made the decision to broaden our offering significantly,” Antelis continues.
The results are a beautiful collection of Fall looks offered within a day or two of when the celebrity is first seen wearing the item.
“If you want to be on the leading edge of a new look, you’ll never be more than a few days from getting it into your closet, says, Sylvia Dambrosio, one of the site’s top style advisors.
DivaMall has a team of “Fashion Finders” who literally search the internet, blogs, magazines and TV shows around the clock in different in shifts to find the latest of the latest. The looks often show up in minutes on the DivaMall Facebook and Pinterest pages. Then the DivaMall’s shopping team finds the looks and posts them on the site for sale.
In the coming weeks Divamall.tv will be offering shoppers the chance to win tickets to next year’s Grammy awards, so they can see the looks they’d love to rock in person.