NEW YORK, — RUSK, the professional haircare brand internationally renowned for its cutting-edge approach to cut, color and style, is serving as the official presenting sponsor of Nolcha Fashion Week: New York.
Now in its fifth year of showcasing independent fashion designers, Nolcha Fashion Week is an award-winning event officially recognized by Mercedes-Benz and the New York City Economic Development Corporation. A team of leading RUSK hairstylists, led by Artistic Director Gerard Caruso, will use the brand’s high-performance hairstyling products and tools backstage to create the hairstyles for all 13 runway shows, which will be presented today, Wednesday, September 12, at Pier 59 in Chelsea.
“RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world, which is why being the presenting sponsor of Nolcha is the perfect fit,” says Heather Simmons, Vice President of RUSK Marketing and Education. “We are excited to bring our passion to the stage and proud to be a part of New York Fashion Week’s most inspiring independent fashion event.”
RUSK’s popularity among professional stylists and consumers alike is expected to add even more notoriety to an increasingly esteemed program.
“We are thrilled to have RUSK come on as our presenting sponsor this season,” says Kerry Bannigan, CEO of Nolcha Fashion Week. “Being recognized by an industry leader like RUSK and having them align with us at this level represents the drive Nolcha has to support the independent fashion industry.”
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and Ulta stores throughout the US.
www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare
About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.
www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha