BEVERLY HILLS, Calif., Sept. 10, 2012 /PRNewswire/ — The Rodeo Drive Committee and the City of Beverly Hills inducted legendary editor and fashion icon Diana Vreeland into the Rodeo Drive Walk of Style® on September 10, 2012 in Beverly Hillson the Via Rodeo at Two Rodeo Drive. The event took place on the heels of the anticipated release of the Samuel Goldwyn Films and EPIX film DIANA VREELAND: THE EYE HAS TO TRAVEL.
Celebrated for her impact on fashion from the 1930s to the 1980’s, Vreeland was the nineteenth recipient of the award (posthumous) and received a bronze plaque featuring her signature and her quote, “You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life. Without it you’re nobody.” The on-going award, inaugurated in 2003, honors style legends for their contributions to the worlds of fashion and entertainment.
The plaque honoring Vreeland, which will be permanently embedded on Rodeo Drive’s sidewalk, was unveiled by her son Tim Vreeland and Lisa Immordino Vreeland, producer and director of the film DIANA VREELAND: THE EYE HAS TO TRAVEL. The film will be released by Samuel Goldwyn Films and EPIX on September 21, 2012 and is an intimate portrait and a vibrant celebration of an enduring icon whose influence impacted the worlds of fashion, beauty, art, publishing and culture forever.
During her fifty-year reign as the “Empress of Fashion,” Vreeland launched Twiggy, advised Jackie O and coined some of fashion’s most eloquent proverbs such as “the bikini is the biggest thing since the atom bomb.” She was the fashion editor ofHarper’s Bazaar where she worked for 25 years before becoming editor-in-chief of Vogue followed by a remarkable stint at the Met’s Costume Institute in New York where she helped popularize its historical collections.
Diana Vreeland was the nineteenth recipient inducted into the Rodeo Drive Walk of Style®, following previous honorees Missoni, Iman, Fred Hayman, Princess Grace (Kelly) of Monaco, Cartier, Valentino Garavani, Manolo Blahnik, James Galanos,Gianni and Donatella Versace, Salvatore Ferragamo, Edith Head, James Acheson, Milena Canonero, Herb Ritts, Mario Testino and Tom Ford. Giorgio Armani was the first recipient in 2003. Honorees are selected by an independent committee comprised of media, celebrities, past honorees and academics in the worlds of fashion and entertainment.