NEW YORK, — Alexandre Birman celebrated the launch of his Fall 2012 collection today at the newly renovated Saks Fifth Avenue shoe floor,10022-SHOE. Together with guest of honor actress Ashley Greene and cult fashion icon Julia Restoin-Roitfeld, supermodels including Bar Refaeli and Amanda Gresser, and socialites such as Maria Buccellati, Inga Rubenstein, Dori Cooperman, Karen Larrain and Lucrezia Butti, the shoe designer luncheoned at Cafe S5A before making his way to the beautifully displayed footwear collection on the shoe floor.
Under the iconic Saks chandelier ceiling bubble installation, four leggy models posed in luxurious winter runway ensembles while showing off the season’s hottest Alexandre Birman shoe trends. Crowds gathered as Alexandre walked Twilight starAshley Greene through the new collection and she pointed out her favorite styles: intricately crafted python platforms, vibrantly blue toned pumps and luxurious suede and exotic skinned ankle booties. The actress, pairing her Birman shoes with a Missoni dress, later left Saks carrying shopping bags filled with as many as five purchased pairs of Birman’s new Fall shoes.
Also there to celebrate with Alexandre were Saks executives and Brazilian models, as well as the New York store’s top VIP customers. As he is a member of the committee, the designer and Saks donated 10% of all sales proceeds today to the Brazilian Foundation.
Prices for the new collection available at Saks Fifth Avenue range from $495 to $995.
About Alexandre Birman:
Alexandre Birman, recipient of Women’s Wear Daily‘s prestige Vivian Infantino Emerging Talent Award and recently named Designer Footwear’s Next Guard by Footwear News, began his shoe designing career at the age of 12 at his father’s shoemaking factory in Brazil. After debuting his own namesake line in the U.S. market in Spring of 2008, Birman’s high-fashion women’s collection has been picked up by some of the world’s most prestigious retailers, such as Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Printemps and Lane Crawford. His innovative designs and strong brand image has resulted in Birman’s collection taking the American shoe market by storm and continued publicity from some of the most popular magazines such as: Vogue, ELLE, W, Harper’s Bazaar, Vanity Fair and Marie Claire. Birman’s luxury footwear is loved by Hollywood starlets such as Kate Hudson, Anne Hathaway, Zoe Saldana, Giselle Bundchen, Jennifer Lopez, Anna Paquin, Jessica Alba, Leighton Meester, Diane Kruger, Blake Lively and Olivia Palermo. Name recognition of his brand aired on CW’s “Gossip Girl” in Spring of 2010, when Meester’s character, Blair, mentioned Birman’s name and confessed her undying love for his signature peep toe booties.