To understand Pamella Roland’s Collections, you have to understand the Pamella Roland clientele. A Pamella Roland customer is successful, confident and sophisticated. This makeup creates a woman who doesn’t bother with middling gimmickry. Pamella Roland understands her audience well, this Spring/Summer 2013 collection is a bit of a departure from previous collections in the sense that she’s drawn down the color selection to a much simpler palette. Previous Spring collections had an array of pinks, yellows with very little in the form of monochromatic colors.For this collection she used a simple array of whites, pearls, black with a dash of solid colors in-between. Her knowledge of her audience as a result speaks volumes in the way the collection is presented. A personal favorite slash highlight is a black shorts suit that is cut perfectly. The jet black jacket falls right below the hips and the striped top that accompanies the piece is right above the waist for an aesthetically impressive contrast. The shorts are daring for the typical Pamella Roland audience, but not garish and creates a beautiful look overall.
Was this a pants on fire collection built for the fashion forward cum trapeze artist? No. And that’s what made the collection uniquely special. The brilliance was in its knowledge of its audience.