NEW YORK -SPIN, a leading voice in music journalism for 27 years, and Refinery29, the global fashion, beauty and style site, today announce they are joining forces to host an exclusive party for music and fashion insiders at the Wythe Hotel, Williamsburg on September 5, featuring live performances by SPIN’s September/October “Look” issue cover star, rapper Azealia Banks, and Brooklyn punk duo Hunters. The evening is presented by Virgin Mobile.
Heralding the start of New York Fashion Week, the event marks inaugural partnership between the two brands and embodies the intersection of music and fashion-capitalizing on SPIN’s unmatched artist access and Refinery29’s relationship with this season’s hottest designers.
“Throughout our history, SPIN has always tracked how music has driven significant shifts in the cultural. So Azealia, who is on the leading edge of innovation in both music and fashion, was the most exciting performer we could have for this party and the ideal star for the cover of our Look issue, which focuses on a broad spectrum of artists whose personal styles have been unmistakably influential.”
The event is the center point of Fashion Week “Backstage Pass,” a multi-platform content campaign featuring artists who exemplify the style and attitude of SPIN and Refinery29-including official celebrity correspondents MNDR for SPIN and Whitney Port for Refinery29. Developed by both brands, in association with SPIN’s new parent company BUZZMEDIA, Fashion Week Backstage Pass will live at SPIN.com/fashionweek2012 and feature exclusive designer interviews, playlists from the runway and unique coverage from shows, after-parties, and after-after parties.
“Our goal is to reinvent the formula and bring a new perspective to covering Fashion Week,” said Christene Barberich, Editor-in-Chief of Refinery29. “Music is a huge inspiration for designers, and this is a fresh way to showcase that.”
The microsite will showcase an exclusive behind-the-scenes video series featuring MNDR and Port (who is also part of the BUZZMEDIA family as a Celebuzz blogger) giving readers inimitable insider access. As the first major SPIN event since its acquisition, the event showcases BUZZMEDIA’s commitment to broadening SPIN’s coverage of the culture surrounding music.
“The most aspiring artists have always used music and fashion as their canvas,” said Ron Faris, Head of Brand Marketing, Virgin Mobile, “The Virgin brand was created by those who answer to a higher calling. And we’re so proud to extend that opportunity to a new generation of artists and brands that express a fresh new perspective on Fashion Week.”
SPIN, a pioneer in music journalism since 1985, tells the stories behind today’s most fascinating trends, scenes, and artists. SPIN prizes tough-minded reporting and criticism, and is known for vividly documenting the culture surrounding music via its category-leading editorial and photographic content. Join SPIN on Facebook at http://www.facebook.com/SPIN or follow on Twitter @SPINmagazine.
Refinery29 is the world’s place for discovering, empowering, and celebrating personal style. Combining daily local newsletter editions and a website that serves as a global style hub, Refinery29 offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest. At Refinery29, great style isn’t just a one-way obsession-it’s a fast-changing world where readers talk, designers, brands, and shop-keepers engage, and great fashion influences everything. www.Refinery29.com
BUZZMEDIA is defining digital culture; publishing more than 40 leading brands whose original voices define their categories. BUZZMEDIA reaches one in four millennials in the U.S. monthly through its portfolio of award-winning and influential brands including: SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky!, Concrete Loop, Brooklyn Vegan and Punknews. As measured by comScore, BUZZMEDIA is the largest digital publisher of entertainment news and the fourth largest digital publisher of original music content in the U.S. BUZZMEDIA draws on original editorial content, deep audience engagement, and knowledge of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.
AboutVirgin Mobile USA
Virgin Mobile USA is “Highest Ranked Customer Service Performance among Non-Contract Wireless Providers” (Vol. 1 and Vol 2) by J.D. Power and Associatesand offers millions of customers control, flexibility and connectivity through Virgin Mobile’s Beyond Talk™ No Contract plans with unlimited 3G and 4G data for mobile phone service including Android™-powered smartphones and prepaid Broadband2Go high-speed Web access on the Nationwide Sprint Network. Experience Virgin Mobile on the Web at Facebook, Twitter,You Tubeand purchase Virgin Mobile USA products at www.virginmobileusa.com.