NEW YORK, — Lucky, the magazine about shopping, announced today its first-ever two-day FABB conference taking place September 5th and 6th. FABB: The Fashion and Beauty Blog conference is the first blogger event of its kind, curating an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community. FABB will be held at the TimesCenter (242 West 41st Street) in NYC. Day one of FABB is comprised of a series of panels and keynotes featuring industry insiders to speak on the day’s theme: “Making it on Your Own Terms.” In true Lucky fashion, day two is all about shopping. Participants will attend an intimate breakfast with Lucky editors, who will then lead the bloggers on a shopping journey through Manhattan’s hottest neighborhoods.
“I am excited to bring FABB to over 300 bloggers this year. We’ve selected an amazing group of people who have the ability to make their blog a business and we want to help them make it on their own terms,” said Lucky Editor in Chief, Brandon Holley. “These men and women are changing the conversation between fashion and technology. We couldn’t be happier to welcome them into the Lucky FABB family. The interaction between the panels, dialogue among bloggers and the Lucky readers watching the live streaming video promises to be completely engaging.”
Terry Lundgren, Chairman, President and CEO of Macy’s, Inc. will open the day by offering personal advise to bloggers. Fashion industry icons will kick-off the event by answering questions from the FABB bloggers in a session called “Ask an Icon.” Rachel Zoe, designer and stylist, will give a keynote address with Brandon Holley, Lucky Editor in Chief. Lauren Conrad, author and fashion designer, will give a second keynote with Lucky Beauty Director, Jean Godfrey-June. The day will wrap with an in-depth conversation between Simon Doonan, Brand Ambassador of Barneys New York, and fashion designer Anna Sui.
Among the event’s highlights are panels on the “Future of Fashion” with Steven Kolb, CEO, CFDA; Mitch Grossbach, Executive, CAA; Shana Fisher, Managing Partner, Highline Ventures; Federico Marchetti, Co-Founder and CEO, YOOX; “Amplifying Your Brand” with Lauren Bush Lauren, Chief FEEDer and Co-Founder, FEED Projects; Susan Lyne, Chairman, Gilt Groupe; Aliza Licht, Senior Vice President, Global Communications, Donna Karan New York and a lesson on “Finding the Perfect Traffic Mix” with Raman Kia, Executive Director of Digital Strategy, Conde Nast. Bloggers will participate in breakout sessions on topics including “How to Quit Your Job 101” presented by Amber Venz, President, rewardStyle; “Developing Your Voice” presented by; Deb Schwartz, Executive Editor, Lucky; Erica Domesek, Founder, PS I Made This…; “Media Training” presented by Lucky Style Contributor, Lori Bergamotto and “How Do I Look” portfolio review presented by and Ben Lebowitz of Club Monaco. The day will conclude with a cocktail party hosted by Lucky Editor in Chief, Brandon Holley.
“FABB is the perfect opportunity for our advertising partners to connect with a highly sought-after group of influencers,” said Lucky Vice President and Publisher, Marcy Bloom. “Through brand activations at the event, inspiring women who share the Lucky aesthetic experience advertiser products in unique, creative ways. We are thrilled to have P&G Beauty & Grooming as the presenting sponsor along with AG Jeans, BCBGeneration, C&C California and Caravelle by Bulova.”
The FABB conference is presented by P&G Beauty & Grooming maker of brands like COVERGIRL, Herbal Essences, Olay and Secret. Sponsors of the conference include: AG Jeans, BCBGeneration, C&C California and Caravelle by Bulova.
For tickets and updated information visit Luckymag.com/FABB. To watch the conference live go to Luckymag.com to view the live stream.
Follow FABB on Twitter (@LuckyMagazine) and use the hashtag #LuckyFABB when tweeting about the conference.
Lucky, the award-winning magazine about shopping, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky’s launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. For the latest news from Lucky, log on to www.luckymag.com.
About P&G Beauty & Grooming:
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ‘n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.