New York, NY – Leading lingerie lines Affinitas & Parfait unveiled their SS13 Collections earlier this month during intimate apparel market week in New York. Collections were presented via a runway show in conjunction with the launch of The Lingerie Alliance, an initiative uniting & connecting professionals within the intimate apparel industry. Hosted by The Bra Book author and on-air lingerie expert Jené Luciani, The Lingerie Alliance launch event proved to be an evening of celebration & collaboration, attended by leading industry members, buyers, retailers & members of the press. The event took place on Saturday, August 4th at the aptly intimate Griffin lounge in New York, with the Affinitas & Parfait SS13 Runway Show taking center stage amongst the Gilded Age-inspired velvet banquets, chandeliers and rose-antique mirrors.
Signing on to support the The Lingerie Alliance initiative as key sponsor, the brand says:
“We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader. TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.” – Keng Zhang, President of Affinitas
What’s in store for Spring from the powerhouse lingerie brand? Things are getting curiouser and curiouser with five new collections from Affinitas: Anjelica, Hannah, Rosie, Serena and Zoe. Pretty pastel hues are worthy of a tea party, while new silhouettes surely put things into full bloom: introducing the new “Bloomer” Hipster & Thong from Anjelica along with the brand’s first Bodysuit, seen in sleek Serena. Headed through the looking glass? Bring along the gift & travel-friendly Packaged Panties during all your adventures, available in a new Polka Dot print. In existing collections, glamorous Marilyn introduces new colorway Vintage Rose, sure to appease even the Queen of Hearts.
Full bust sister line Parfait (D-G) goes retro for SS13, introducing new collections Arabella, Cassandra, Danielle, Florence, Lola and Sophia. Drawing inspiration from eras past, influences are seen from 20s Gatsby to 40s screen siren to 50s pin-up. But no desperate housewife here – new vintage-inspired silhouettes including a longline Bralette and tap pant Shortie are sure to seduce your Mad Man. The brand’s first foray into innerwear-as-outerwear is also unveiled with Sophia’s Contour Bra Camisole, a ready-to-wear Cami with built-in bra specifically designed for full bust.
Don’t be late for this very important date – both Affinitas & Parfait SS13 collections will begin hitting stores & e-retailers nationwide beginning January 2013.
About Affinitas & Parfait
Sexy or sweet? Take your pick with Affinitas’ wide selection of affordable luxury bras, panties, 3-pack Packaged Panties, camisoles, babydolls, chemises, bodysuits and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Sizing spans 30-38 A-DD and XS-XL. Complementary line Parfait additionally caters to the full-bust market with bras sized 30D – 40G; bottoms XS-2X. Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes. 😉 The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, Affinitas’ mission is to have you covered (well, mostly) for every occasion. Affinitas & Parfait collections can be found at retailers and e-retailers nationwide and throughout the globe.