NEW YORK, Aug. 17, 2012 /PRNewswire/ — Renowned designer Alvin Valley is taking his coveted pants exclusively online with the launch of AlvinValley.com, a website tailored around his expertise in quality, precision and fit. Ranging from high-waisted styles, to the flattering skinny, to modern trousers for the office, Alvin’s designs create a perfect fit that enhances every woman’s body. Alvin’s genius lies in his ability to understand and cast the female form in its best light, thus earning him the title “King of Pants” by Women’s Wear Daily.
AlvinValley.com will initially offer 36 pant options, all of which feature the designer’s innovative inner construction. Alvin developed this unique design over the past two years to create a flawless fit that sculpts the body to perfection. The pants, all made in New York City, will come in a wide array of colors including basic black, white, gray and khaki as well as purple, red, yellow, blue, green and pink. Alvin has brought back from his archives iconic styles infused with a modern twist including the 310 Lana and the 111 Wide Waistband and new classics featuring the 190 Skinny Crop and the 198 Two-Tone Trouser. Alvin uses only the highest quality fabrics, including the finest Italian wools, classic cottons and airy linens. By selling directly to customers at AlvinValley.com, the collection, which previously retailed at high-end department stores and boutiques for $325 to $800, will now sell between $195 and $335.
Given Alvin’s reputation for creating looks that reflect and embrace the modern and sophisticated woman, it seemed only fitting that he move his business towards the current direction of consumer spending. “We decided to take the brand exclusively online so Alvin can interact more directly with his customers and provide them with more choices and an improved customer experience,” explains President and CEO Alex Dulac. “Today’s busy woman wants to shop at her own convenience and in the luxury of her own home. With AlvinValley.com, our customer can find the style and fit best-suited to her personal taste and lifestyle, and then easily re-order online in a variety of fabrics and colors. Customers who sign-up for our emails will gain exclusive access to limited edition pants and previews to upcoming styles.”
Since opening his first boutique in 1995, Alvin Valley has developed and sustained a cult following for his tailored apparel, most notably his flawlessly fitting pants. A favorite among fashion lovers and celebrities alike including Gwyneth Paltrow, Cameron Diaz and Kate Winslet, Alvin’s designs have been featured in top magazines and newspapers such as Vogue, Harper’s Bazaar, The New York Times and Women’s Wear Daily as well as sold in prominent department stores and boutiques including Saks Fifth Avenue, Bergdorf Goodman, Fred Segal, Colette and Harrods.
SOURCE Alvin Valley
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