Luxury limited-edition leather handbag designer Belen Echandia has launcedh its brand new diffusion line ‘B.E. by Belen Echandia’. True to form, Belen Echandia’s new collection is inspired by style seen out on the street, taking everyday chic, stylish women for its muse. The new line is a pared down Belen Echandia aesthetic and is intentionally a streamlined but immensely elegant collection of bags.
B.E. by Belen Echandia pieces range in price from £30 to £350 (approximately $45-$525). This more accessible collection is a collaboration between Belen Echandia and the Italian artisans who hand-make each and every Belen Echandia bag and who are the very soul of the brand, further strengthening our support for them.
Jackie Cawthra, Belen Echandia’s Creative Director explains:
“The economic climate has caused many accessories’ brands to relocate their production facilities to China in an attempt to slow the squeeze on margins caused by the mass of discounting of the last few years. This has put many European craftsmen out of business. We are not willing to compromise on the incomparable quality of our workmanship nor to walk away from the loyal, talented artisans that have brought the brand this far. Our ethos is to connect our customers with local artisans and our new diffusion line, B.E. by Belen Echandia, helps to protect our atelier so that future handbag lovers can experience the quality of a hand-made piece.”
The first bags in the new collection include two chic, wearable totes – one vertical and the other horizontal, a smart satchel and a soft hobo with detailed handle in the most fabulous of this season’s colours – vermillion; petrol blue; fiery red and light gold. These sumptuous colours are hand-crafted into individual creations by our family-run Italian atelier in leathers such as saffiano textured calf and soft pebbled cowhide. These four key pieces are made from gorgeous, more readily available leathers than some of the specialty leathers often used in our main line. We haven’t scrimped on good materials or leather however, so some of our regular leathers feature in both this and our main collections.
Janelle Walters, Personal Stylist to Belen Echandia’s customers, describes how these colours work with the season’s key trends:
“Fashion’s blue hues for the Aw12-13 season are wearable but vibrant and Belen Echandia’s saffiano petrol hue is no exception, fitting beautifully with the prevalence of celestial blue. Metallics this season are softer and more muted than the dark Rock and Roll metallics of the last few seasons. Our autumnal reds and dark orange are vibrant yet wearable. Our lovely taupe is the perfect year-round neutral.”
Belen Echandia’s diffusion range is designed to be much more accessible to the customers who have asked for it. It is a higher-volume line with less fuss and fancy but with all the standard features and craftsmanship of a Belen Echandia bag. The customisation that Belen Echandia is renowned for is not available on this line.
We hope the beautifully elegant pieces that make up the launch collection of B.E. by Belen Echandia will attract the same loyal following as the main line always has done and concurrently fit the aspirations of our customers in the way the world is now
Belen Echandia is a London-based lifestyle brand specialising in luxury handbags and accessories. Founded in 2004, Belen Echandia has quickly gained a global following and has become renowned as much for its uniquely personal service as its exclusive, limited edition handbags and purses. All Belen Echandia bags and accessories are produced in a family-run Italian atelier with a long history of producing for the top European luxury brands.
Foreseeing the future of bespoke and customised products and the importance of social responsibility and personal customer service, founder Jackie Cawthra left a successful legal career behind to create a luxury lifestyle brand that focuses on hands-on customer service and high-quality, artisan production. Belen Echandia’s uniquely personal customer service and bespoke bag service have enabled the company to grow quickly into a global brand and distinguished it from other luxury boutiques. Despite the company’s expansion, the Belen Echandia team continues to gives genuine personal attention to every customer.
In addition to the main lines, the bespoke service goes above and beyond every other handbag brand on the luxury market by making Belen Echandia’s entire handbag archive available online: by clicking through a number of simple steps, customers are able to browse the archives, select a bag style and then adjust everything from the colourway and leather (with options including luxury materials such as python, printed and patent leathers), to the hardware and the length of the straps. Belen Echandia’s custom design atelier will then make a bag that precisely fits the customer’s lifestyle.