ATLANTA, Aug. 6, 2012 /PRNewswire/ — Eight-time Grammy Award-winning singer, songwriter, actress and fashion icon Fergie has teamed up with Case-Mate© to launch its upcoming mobile fashion accessories advertising campaign, “Right Case. Right Occasion.”
Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In the upcoming campaign, Fergie will join Selena Gomez and Common on Case-Mate’s growing roster of fashionable celebrity trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.
The integrated marketing campaign will include broadcast, digital, and social media-based programming. In addition, Fergie and Common will be co-hosting a mobile accessories fashion event in New York City for Case-Mate during 2013 Spring Fashion Week this September.
“I’m a huge believer in changing up my look to express the way I feel – and am always looking for fun accessories to spice up my outfit so I feel confident and sexy,” said Fergie. “I’m really excited about partnering with Case-Mate – they are such a fun, edgy brand that I relate to on so many levels.”
The rock-star-turned-fashion-designer is known for her chic and flirtatious sense of style. Fergie was named to People Magazine’s “Best Dressed” List and has since launched Fergie™ and Fergalicious by Fergie™ footwear lines, along with fragrances Viva, Outspoken and Outspoken Intense.
“Fergie’s free spirit and passion-for-fashion make her a perfect fit for Case-Mate,” said Shashi Reddy, Case-Mate’s founder and CEO. “She’s a creative icon that has broken through barriers in film, music and fashion – and we are thrilled to be working with her.”
The campaign is set to air beginning in September 2012.
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.