jcpenney today announced a new partnership with Nina Garcia, Fashion Director of Marie Claire magazine, judge of Lifetime’s fashion reality competition Project Runway and New York Times best-selling author. Garcia will bring her highly sought-after advice and trend inspiration to jcpenney as the Company’s resident Style Voice and fashion collection curator.
“Known for her discerning eye, Nina is a tremendous addition to our team. We look forward to leveraging her global fashion expertise as we provide our customers with attainable style advice and ideas,” said Liz Sweney, chief merchant of jcpenney. “Nina’s creative involvement as a jcpenney style ambassador will help our customers look and live better every day.”
In her new role, Garcia will work closely with jcpenney’s merchandise and design teams to offer trend direction and insight into the Company’s exclusive apparel collections. Garcia’s style advice will be made available to consumers nationwide through a variety of in-store activations, digital initiatives and social media chats throughout the year.
“I am thrilled to partner with jcpenney as their resident Style Voice during such an exciting time for the company,” said Nina Garcia. “Fashion and personal style are always evolving, and I’m excited to collaborate on a variety of amazing projects with the incredible team at jcpenney.”
Garcia’s strong background in the industry makes her a natural fit for jcpenney as it continues to celebrate its core brands and strengthen its growing portfolio of designer partnerships. One of the country’s most celebrated fashion authorities, Garcia will bring a fresh perspective to jcpenney.