ISTANBUL FASHION WEEK SET TO TAKE THE WORLD STAGE AS
IMG FASHION COLLABORATES WITH LOCAL ENTITIES TO FURTHER PROPEL THE EVENT
Turkey’s largest industry event continues to align with key trade associations while adding new elements
Istanbul, Turkey (July 16, 2012) IMG Fashion announced today its strategic collaboration with ITKIB to further Istanbul Fashion Week’s stronghold as an important regional fashion industry event for Turkey. This has been a combined effort of numerous organizations, including: United Brand Association, Fashion Designer’s Association, the Istanbul Ready Made Garment Exporters Association, Istanbul Moda Academy and a part of the IMG and Dogus Group joint venture.
IMG Fashion is a global community of initiatives and leading fashion events worldwide, including fashion weeks in New York, London, Milan, Berlin, Tokyo, Australia, Toronto, Mumbai and Russia and emerging designer programs in Canada, India, the UK and Eastern Europe. This is the first industry event that IMG Fashion has added to its exclusive portfolio since 2007, due to the robust fashion forecast of Turkey and the opportunity to enter a combined initiative with regional associations who had a vision for the advancement of the event. Istanbul now has the unique platform to further evolve its regional and international presence by adding a world-class runway and show element that will be a welcome addition to the already successful existing trade events that take place as a whole and makeup Istanbul Fashion Week.
“Working with these influential regional associations and their vision for the future of the industry in Turkey, leaves us no doubt that the new event will be a key component in solidifying Turkey’s presence as a leader in fashion commerce,” says Peter Levy, Managing Director and Senior Vice President, IMG Fashion Events and Properties. “We are looking forward to the robust outlook of Istanbul Fashion Week.”
Turkey has the unique advantage of being a vertical market, in which design talent, manufacturers and a vast fashion consumer appetite offers the ability to successfully sustain themselves within its borders. Now, by leveraging the publicity and marketing opportunities that will undoubtedly follow from this new event and collaboration, Istanbul’s thriving fashion community will continue to grow as will the opportunities for Turkish designers.
A series of workshops for local designers and manufacturers on topics such as preparing a collection for the runway, show production, marketing, public relations, branding and numerous industry focused topics are being scheduled for October. At these workshops, further announcements about the future of Istanbul Fashion Week will be made by IMG.
About IMG Fashion- IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations.