Diane Alter – Fourth Estate Cooperative Reporter
St. Tropez, France (4E) – The iconic Pantone brand, of the legendary Pantone bridge fame, is set to launch its first Pantone Beachwear retail store in the tony Mediterranean town of Saint Tropez, on the posh and picturesque French Riviera.
The grand opening is set for June.
Featured in the stylish shop will be a wide array of swimwear in a retail space designed by the interior decorators of famed Humbert & Povet and inspired by the colorful Rubik’s Cube 3D mechanical puzzle.
The Pantone Beachwear collection features five swimsuit styles, each available in 25 different hues.
Top color trends for the summer of 2012 include Hawaiian Ocean blue and Tangerine Tango red.