Diane Alter – Fourth Estate Cooperative Reporter
London, England, United Kingdom (4E) – French shoe designer Christian Louboutin, known for his sky-high high heeled shoes with the fabled red soles, has been named as the international judge of a new hunt to find the latest female advertising star for Martini vermouth.
Open casting will take place across the globe.
Stars including Charlize Theron and Monica Bellucci have fronted the alcoholic beverage in the past. Now, the company is searching for an unknown face to grace ads for an upcoming campaign.
A London launch was held on Wednesday, opening a host of open auditions across 25 countries from Brazil to Spain, to South Africa and then on to Italy on Monday.
Ladies vying for the coveted spot but who are unable to attend casting calls can upload a short video to Martini’s Facebook page explaining why they should be the newest face to represent the brand.
Louboutin will reveal the winner in October.
The winner will also receive a substantial cash prize, 12 designer outfits and 12 pairs of legendary Louboutin shoes.