Diane Alter – Fourth Estate Cooperative Reporter
London, England, United Kingdom (4E) – London’s high street retailer Topshop has teamed up with eco fashion brand Reclaim To Wear to create a new up-cycled clothing line made entirely from discarded materials.
The line includes materials from surplus stock and production off-cuts such as trendy pieces of ombre bleached denim shorts and color block panel mini and maxi dresses.
The items will go on sale starting June 8 at the upscale London Oxford Circus store and online.
The line’s mission is to encourage the use of sustainability materials within the fashion industry.
Reclaim To Wear was founded in 1997 with the aim of solving the problem of textile waste.
The new eco-friendly Topshop line comes on the heels of a general shift in the fashion industry toward up-cycling and sustainable fashion.
Big name designers have increasingly made a successful move towards eco-friendly clothing using sustainable materials such as organic cotton, hemp and recycled polyester.