Diane Alter – AHN News Reporter
Los Angeles, CA, United States (AHN) – The estate of Hollywood icon Humphrey Bogart is suing the classic British-based clothing company Burberry over use of the film star’s name in an advertising campaign.
Burberry, in turn, filed a counter-suit maintaining it did not breach Bogart’s rights by using a photo of Bogart sporting one of its coveted trench coats in the famed movie “Casablanca.” The clothing design firm is seeking damages from Bogart’s estate.
The suit was filed late last week just a few weeks after the estate brought up the issue with Burberry.
The Bogart estate filed suit in Los Angeles saying Burberry used the trench coat picture from the final scene of the Oscar-winning 1942 classic on Twitter and Facebook without permission.
Burberry maintains the photo was licensed from photo agency Corbis for editorial use.
Bogart, who died in 1957 at the age of 57, also starred in legendary films such as “The Maltese Falcon and “The African Queen.”