Diane Alter – Fourth Estate Cooperative Reporter
London, England, United Kingdom (4E) – The excitement of London Olympics continues to grow, and for fashionistas, exercising and getting fit just got a bit more stylish with the launch of the first stand alone Adidas by Stella McCartney shop.
The two story, 800 square-foot shop is situated next to the Adidas flagship store in the Brompton Cross area.
Featured are the accomplished designer’s luxury performance line of yoga and tennis outfits, cutting edge running ensembles, swimwear, gym bags and outerwear.
The store will also carry replicas of the McCartney designed Olympic uniforms for Team Great Britain.
Adidas grew its reach earlier this year by opening a huge, five story anchor store in Shanghai. It marks the largest sports apparel specialized store in the city.
The latest collection can be viewed at http://www.youtube.com/watch?v=uS_Ok_0mMRU.