Los Angeles, CA, United States (AHN) – Adam Levine, frontman for the hugely successful rock ban Maroon 5, and judge on the popular TV singing competition show “The Voice,” is planning to launch a new fragrance for men and women.
The fragrance line is called 222.
The singer’s signature scents, for both men and women, will come in 1 ounce, 1.7 ounce and 3.4 ounce sizes. They will retail for $36, $45 and $65 respectively.
Levine’s 222 will be released by ID Perfumes, the same company that markets scents for star such as Katy Perry and Selena Gomez.
Department and specialty stores will carry Levine’s line, and the rocker hopes to expand the scent overseas. No word on the exact release date.