Manhattan, NY, United States (AHN) – Who knew the letter “G” could cause such a ruckus?
Powerhouse Gucci is going after equally influential Guess over the ownership of the letter G.” In a $221 million suit, Gucci is accusing Guess of infringing on Gucci’s designs.
As far as copyright battles goes, this is a long running yarn.
In 2009, Gucci claimed the Los Angeles-based Guess was selling goods online and in stores with logos that were “studied imitations of the Gucci trademarks.”
The trademarks include the classic and recognizable square “G,” the diamond-shaped repeating pattern with interlocking “G’s,” the legendary designer’s name in script font, and the green and red stripe designs.
In district court in Manhattan on Friday, Gucci’s lawyer told the judge, “It’s about a massive, complicated scheme to knock off Gucci’s best known and iconic designs,” Bloomberg reported
The fabled Italian fashion and leather goods company is seeking damages of more than $124 million.
Guess’ rebuttal is that Gucci’s infringement claim is flawed because the company “sat on its rights” for seven years, and that of 1,495 Guess products claimed by Gucci to be infringing their trademark, 99 percent “could never be confused with Gucci.”
The trial is expected to take several weeks.