DEERFIELD, Ill., June 20, 2012 /PRNewswire/ — Last night, EFFEN® Vodka unveiled a one-of-a-kind gown created by top American fashion designer, Richard Chai, as part of its yearlong collaboration with the designer. Inspired by EFFEN® Vodka’s sleek, handcrafted bottle — designed by bartenders, for bartenders — the piece was unveiled during an exclusive media event at the Dream Hotel’s Electric Room in New York City.
Chai used the sleek, handcrafted elements of the super-premium EFFEN® Vodka bottle — including its unique, hand-affixed, latex sleeve — as his inspiration for the piece, which mixes the soft fluidity of chiffon with satin and structured silk taffeta to bring elements of the bottle to life.
“I found the sleek design of the EFFEN® Vodka bottle to be quite inspiring,” said Richard Chai. “The bottle’s modern colors and the brand’s commitment to handcrafted detailing seen through the bottle’s sleeve, enabled me to easily conceptualize and create a beautiful gown that embodies the heart of the EFFEN brand while remaining true to my own aesthetic.”
Also unveiled at last night’s private fashion event were accessories designed to complement Chai’s gown. Exclusively designed by Flutter by Jill Golden, a high-end jewelry designer, the accessories were also inspired by EFFEN’s functional, yet modern design. Golden’s hand woven beaded cuff and long, crystal and suede earrings enhance the level of glamour and grace of the gown. To complete the look, Chai also created a clutch made of hand-pleated stain demonstrating the clean lines of the EFFEN® Vodka bottle design.
Following last night’s event the full one-of-a-kind look will hit the red carpet at an upcoming event and later this year will be auctioned off with proceeds benefitting DIFFA: Design Industries Foundation Fighting AIDS.
“Design is in EFFEN® Vodka’s DNA. We are inspired by design and continue to align ourselves within the design community, in turn inspiring designers with our brand as well,” said Kim Washington, Senior Director of Vodkas for Beam Inc. “Working with Richard Chai to develop this piece was a very exciting opportunity for us. His commitment to creating unique, handcrafted collections throughout his career resonates with EFFEN® Vodka’s own commitment to thoughtful design, showcased through our unique handcrafted bottle. His EFFEN-inspired dress is no exception as it’s easy to see our brand’s influence through his creation with its modernity and sophisticated elements.”
EFFEN® Vodka continues to play an integral role within the design community through a variety of partnerships and sponsorships, including its involvement in DIFFA, New York Fashion Week and Art of Design – EFFEN’s unique series of events held throughout the country that bring together the best in local art, fashion and mixology. EFFEN’s commitment to design extends across multiple marketing platforms through its latest advertising campaign, “Inspired by Design,” which features up-and-coming designers across fashion, furniture and graphic design.