Crocs footwear moves into accessories and apparel

Written By , on February 10, 2012

Diane Alter – AHN News Reporter

Niwot, CO, United States (AHN) – Crocs, the maker of the popular clunky, multicolored, bright, foam clogs, is expanding its brand to include accessories, eyewear and apparel.

The Niwot, Colorado, based company is launching a line of Crocs-branded accessories, which include hats, bags, backpacks, socks and gloves.

Paramount, a sports licensee, is selling collegiate and Major League Baseball licensed footwear for the iconic Crocs brand.

The Crocs brand will branch out into children’s apparel, set to launch in April, through an agreement with A Group.

And, Eye King LLC will start selling branded sunglasses and sunglass accessories starting in May.

That’s not all. Through a partnership with ICER Brand, Croc’s professional footwear division will introduce Crocs-branded scrubs.

Several months ago, Crocs debuted a line of golf shoes that have proved popular.

The company, created by three friend, as a shoe company with the launch of “spa shoe,” has grown into a hugely successful billion dollar company.

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