NYC, NY, United States (AHN) – This could be one fashion trend that is here to stay.
The fashion public relations and production powerhouse KCD Worldwide announced Monday a new service, where it will produce some shows in an entirely digital format.
The new idea, which is being touted as an alternative to runway and presentation formats, is aimed at making it easier for time-crunched reporters and editors.
During Fashion Week, especially in New York, where there are sometimes 300 shows crammed within eight days, a lot of designers complain they get lost in the shuffle, and reporters vent about meeting deadlines with so much to see and cover.
KCD’s Digital Fashion Shows hopes to resolve some of these issues. Featured shows will be  accessible by invitation only, with a password required to gain entry. Included in the live-streaming shows will be runway footage, designers interviews and notes on the clothes,
Paul Guring will be the first designer to show online only on Feb. 15, when he debuts his first collection for ICB.
KCD hopes to expand to other designers and cities. Its main focus is to replicate a live show as closely as possible.
While online shows have become a popular way to expose fashion to a wider audience, watching shows on a computer does not have quite the same cache as being at a must see fashion show or seeing the clothes in person.
But it does pave the way for smaller designers, many who get over shadowed by iconic designers, and who don’t have the financial resources to develop online shows of their own to do so. And, more importantly, it is a way to have their lines seen.
It appears that the fashion world is going high-tech. Fashion, after all, like architecture and technology, is always evolving.