New York, NY, United States (AHN) – The fashion house of Liz Claiborne has a new name.
As the company moves ahead and past its iconic brand and focuses on its more trendy lines including Juicy Couture, kate spade and Lucky Brand, it announced its new name: Fifth & Pacific.
In October, the company agreed to sell its namesake line, Monet and Kensie fashion brands for $328 million, giving the cash-strapped apparel maker much-needed funds to reduce its debt.
J.C. Penney acquired the Liz Claiborne and Monet brands, while Bluestar Alliance took over the Kensie brand. Liz Claiborne also unloaded its Dana Buchman line to Kohl’s.
The company, founded in 1976 by Liz Claiborne, expects the name change to be complete by May 15. The company will also trade under a new symbol (FNP) on the New York Stock Exchange around the same time.