NYC, NY, United States (AHN) – Clothes make the man, and more and more men are making the move to more fashionable attire.
That increased interest and demand may turn out to be a particularly bright spot for retail sales this holiday season.
Total U.S. men’s apparel sales rose 6.5 percent to $53.7 billion in the year through September, outpacing the 1.2 percent rise in women’s wear, according to market researcher NPD Group.
And, it wasn’t t-shirts, sweats, sneakers and jerseys that were driving sales. Men’s tailored clothing, including suits and sports coats, jumped 10.8 percent, and men’s dress shirts gained 2.3 percent.
The increase in men’s apparel was apparent during the period across all price points and all ages.
Younger men are buying more expensive suits and older men are paying more attention to “casual to work” wear. Polo shirts and khakis are not enough anymore.
Despite the high unemployment rate, men’s dress shirts and ties are still strong sellers. Express Inc., known for its causal clothes, is expected to sell one million neckties this year, and anticipates that dress shirts will be one of its strongest categories.
Coach Inc., recognized for its high-end leather handbags and accessories, is aggressively opening men’s stand-alone stores and dual gender shops.
Looks like many males are attune to the fact that a well dressed man never goes unnoticed.