La Perla Celebrates Fashion’s Night Out with a Trip Back to the Roaring Twenties
September 8, 2011 (New York, NY) – The Roaring Collection by La Perla will launch in stores on Fashion’s Night Out with all eight boutiques hosting events for the evening. Join La Perla on September 8th from 6pm to 11pm to preview both the collection and campaign images, and enjoy lace gloves as a gift with purchase. They’ll be no prohibition at this event, with champagne served throughout the evening.
The new FW11 collection takes you back to another time when flappers were setting the style in speakeasies and a new wave of femininity began in fashion. Details like tuxedo style pin tucked tulle, flowing fringe, and subtle satin & lace accents, grace this collection and recreate the mysterious elegance of the decade.
To exude the glamour and mystery of this collection, the twenties atmosphere was recreated at Villa Necchi in the heart of Milan, and conveyed through a photo shoot & short film both directed by American photographer Mary Rozzi. Her work can be seen in major fashion magazines such as Vanity Fair, Elle, InStyle, and Glamour, as well as in the campaigns for Ferragamo and L’Oreal. Brazilian model Jeisa Chiminazzo wears the collection beautifully, and has also appeared in campaigns for Calvin Klein, Hermes, Karl Lagerfeld, and Chanel.
Spend Fashion’s Night Out with La Perla on September 8th at any of the eight boutiques to enjoy a glass of champagne while you shop and preview the allure of the twenties in The Roaring Collection.
Visit La Perla in:
· New York
· Los Angeles
· South Coast Plaza