INFLUENCERS AND TASTEMAKERS WILL GO FROM THE RUNWAY TO THE GIFT LOUNGE; GBK ANNOUNCES FIRST GBK NY FASHION WEEK STYLE LOUNGE IN HONOR OF MERCEDES-BENZ FASHION WEEK
September 13th & 14th – Empire Hotel
Lounge to Feature Luxury Gifts, New Trends, and Spa Services
Los Angeles (September 6, 2011) – GBK, the luxury lifestyle gift lounge and special events company, honors and strides into Mercedes-Benz Fashion Week with their first GBK New York Fashion Week Style Lounge. Taking place September 13th and 14th from 10am to 8pm just steps away from the tents at Lincoln Center on the Empire Hotel’s second floor, GBK’s style lounge will be visited by celebrities, stylists, models, buyers, and industry VIPs. As the recipient of BizBash’s award for “Best Gift Bag,” GBK will offer its attendees an electrifying environment featuring new trends for spring and summer 2012 including luxury gifts, spa services, and refreshments, all with an eye on a charitable focus.
With an array of high-fashion products, unique and trendy gifts are expected to fill the walls of the gift lounge. GBK’s two presenting sponsors will be launching new products to the “who’s who” of Fashion week; RevitaLash will be on-site offering their newly-formulated RevitaLash ADVANCED Eyelash Conditioner that lengthens and thickens eye lashes twice as fast as their prior formula, while Green Smoke, the leading electronic cigarette manufacturer, will be providing the most authentic smoking experience without smoke, ash, butts, or any odors with their electronic cigarette kits.
To help create their fashion wardrobe, guest will receive an array of exclusive gifts and products; Beyond The Rack, North America’s premier members-only shopping club, will include designer sunglasses and fragrances, feature brands such as Jimmy Choo, Marc Jacobs and Miu Miu, and award $100 gift cards towards anything on their site; Luchini shoes will be stepping into fashion week with their super trendy line of shoes for men and women, styled with unique heels, textiles, and ornaments; Sole Discretion Slim Goodies will help you relax your feet after wearing heals all day with their compact flats that role or fold into a chic wristlet; Croton, a summer 2012 “best pick” from Vogue, will provide their fine time pieces for men and women in need of a new watch; Harputs will help guests get geared up for the approaching fall weather with their interchangeable stylish jackets; Saatchi Style, featured in O Magazine, will showcase their collection of “In Things,” products ranging from warm wools to lavish silk scarves crafted from handmade textiles in a variety of colors, shapes, and sizes. Gorgeous red carpet gowns will be on loan to guests, courtesy of Melanie Harris. The entire Melanie Harris collection is made in the USA and features superior quality and trendy designs.
Guests will have the opportunity to relax and get pampered at the event with wonderful services and beauty products by Hard Candy, providing makeup applications to all guests with celebrity makeup artists, utilizing the most buzzed-about collection and gifting an array of products to take home with them. Other services include complimentary professional peels and complimentary treatments with professional-grade products from Skin Medica. Original Minerals will be providing blowouts to guests and featuring their full range of products that are all sulfate free. Last but certainly most-needed during the stress of fashion week, Bellezza will give guests the opportunity to relax with mini-massages during the event.
Renowned for their prestige and celebrity scents, Arbonne will feature their distinct products “The Dreamer, The Dazzler and The Dynamo,” as well as their innovative Swiss skin care line featuring fresh cell technology. Strivectin will keep attendees looking young and fresh with new products StriVectin-SD for Sensitive Skin, StriVectin-SD Eye Concentrate, and StriVectin-SD Instant Retexturizing Scrub formulated, all with a new propriety, patented NIA-114 technology that is clinically proven to help reduce visible signs of aging.
No Gift Lounge is complete without an electronic device, and Rullingnet Corporation is providing their “VINCI Tab,” recently launched at Fred Segal stores in Los Angeles to keep kid’s ages four and under occupied during the fashion shows. This new device is a touch-screen mobile learning tool for babies, toddlers, and young children. Another fun gadget for kids and adults of all ages is Nano Dots, allowing guests to boost their creativity and reignite their passion for play with the Nanodots™ Magnetic Constructors, allowing the ability to design an elegant piece of jewelry out of magnets.
To satisfy everyone’s sweet tooth, Cupcake Wars participant Stuffed Cupcakeswill provide their cupcakes to the stars, even crafting a couture dress made out their sweet treats. Plenty of beverages and snacks will be served including, but not limited to, Point Reyes’ award-winning, mouth-watering cheeses to Bel-Air Beverages’ Bellini’s.
Listerine, the listening whitening brand, continues to provide quick and easy ways to provide noticeably whiter teeth and promote oral health through their variety of products, and because it’s LISTERINE, it will keep your breath fresh throughout fashion week.
Finally, as the festivities of fashion week conclude and everyone is in need a vacation, Caribbean Living will be offering the ultimate in relaxation with a one-week stay in the Caribbean at a choice of four different five-star resorts.
As always, charity is a major focus with GBK gift lounges. The GBK NY Fashion Week Styling Lounge is no different, featuring two of the industries favorite charities; Fashion Delivers, whose mission is to mobilize the fashion community to reach out and affect the world through their donations of new products from the men’s, women’s and home industries, will donate relief and dignity to survivors of natural disasters and others in need. The American Heart Association, continuing to gain recognition with The Heart Truth’s Red Dress Show, is dedicated to build healthier lives, free of cardiovascular diseases and stroke, and will continue this mission during NYFW.
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GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information visit www.gbkproductions.com.