Los Angeles, CA, United States (Celebrity News Service) – The Hollywood crotch flash trend, made popular by the likes of Paris Hilton, Britney Spears, and Lindsay Lohan, is thankfully over. But Agent Provocateur is modeling its new fall campaign after those infamous paparazzi shots.
The luxury lingerie company has enlisted “Boardwalk Empire” star Paz de la Huerta, who made headlines for a drunken bar brawl earlier in the year, for the new ads.
The ad shows her exiting a car and purposefully showing off her lingerie set, while another sees her dropping her clutch the floor and again exposing herself. The tagline for the ads? “Always remember your Agent Provocateurs.”
“We wanted [the campaign] to be a little more riskier in a way,” said Agent Provocateur creative director Sarah Shotton. “I thought, ‘Why don’t we do a campaign that celebrates that you’re wearing Agent Provocateur…a guide to how to strategically flash your lingerie?'”
And that’s not all. Paz also stars in a red-hot new video campaign, following in the scantily clad footsteps of Kate Moss and “Transformers: Dark of the Moon” star Rosie Huntington-Whiteley, who also starred in campaigns for the brand.
The new Agent Provocateur collection, including the pink Florine Suspender set Paz is rocking in the new ad, is available for purchase now at retail stores and their website.