Los Angeles, CA, United States (Celebrity News Service) – While some “Jersey Shore” cast members are endorsing diet pills and energy shots, one fashion retailer doesn’t want “The Situation” and company to help promote their brand and, in fact, will pay them to stop wearing their clothes.
Abercrombie & Fitch, which is probably decidedly less popular at the moment than MTV’s mega-hit, wants to preserve their image by offering cash to Mike “The Situation” Sorrentino and the rest of the “Jersey Shore” cast if they stop wearing A&F-branded clothing.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” an Abercrombie & Fitch rep wrote on the company website. “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”
“We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand,” the statement continued. “We have also extended this offer to other members of the cast, and are urgently waiting a response.”
Distressing to their fans? We think they’ll live and, with over 8 million fans tuning in each week to catch their antics in Italy this season, it’s probably the most advertising Abercrombie & Fitch has seen since their discrimination lawsuit nearly a decade ago. Plus, Sorrentino is launching his own line of clothing and could easily promote that instead.