NEW YORK, July 12, 2011 — Following the ground-breaking, exclusive debut of her first fragrance, My Life, on HSN last year, iconic singer, songwriter, actress and successful business entrepreneur Mary J. Blige is expanding her fragrance collection with the launch of My Life Blossom, a creamy, addictive floral fragrance, on HSN on August 13.
My Life Blossom is an evolution of the original My Life fragrance. The original scent was the most successful fragrance launch in HSN’s history and recently won two FiFi Awards. The new fragrance follows Mary on her journey of self-discovery, as she celebrates her inner peace, integrity and assuredness. Mirroring Mary’s personal experiences, My Life Blossom was developed to exude confidence, grace and beauty.
“Life can be beautiful when you’re clear about who you are,” Mary explains, in reference to the serenity that honesty fosters. “I am so excited to introduce this to my fans and to continue to give back to women thru FFAWN.”
“The highly successful launch of My Life last year forged new ground within the beauty industry, and My Life Blossom provides us with another opportunity to engage and delight Mary’s fans,” said Betsy Olum, General Manager of Beauty and Merchandising Strategy at HSN. “Mary is an engaging storyteller who inspires confidence in women — and we are excited to have her share this new fragrance exclusively with HSN customers.”
Mary collaborated once again with her close friend and business partner Lisa Price of Carol’s Daughter to create My Life Blossom. The scent leads with bright florals of Gardenia Petals, Mandarin, White Freesia and Orange Flower. A heart of Tuberose, Blooming Jasmine and Marigold emerges, leaving a lingering base of sexy Sandalwood, Cashmere Wood warming Vanilla.
My Life Blossom will be available exclusively on HSN and hsn.com. As part of HSN Cares’ charitable campaign, for every My Life Blossom Eau de Parfum purchase, one dollar will be donated to the charity FFAWN, The Foundation for the Advancement of Women Now. FFAWN was formed by Mary J. Blige and marketing pioneer Steve Stoute, to help women reach their individual potential through the support of scholarships, grants and programs.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Benefit, Carol’s Daughter, Coty, Elizabeth Arden, Signature Club A, Andrew Lessman, Lancôme, My Life Mary J. Blige, Perlier, Serious Skin Care, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, “Timeless” by Naeem Khan, Twiggy LONDON Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
ABOUT CAROL’S DAUGHTER:
Carol’s Daughter is Lisa Price, a woman whose passion for fragrance led her into the kitchen to create “good for you” products, for her friends and family. Inspired by the delicious recipes and irresistible smells from her Nana’s kitchen, Lisa’s creations all began with a beautiful fragrance and the best ingredients. Family and friends could not get enough of her home-spun fragrance oils, body butters and hair pomades. So, with the encouragement of her mother Carol, Lisa debuted her creations at a local flea market. Soon after, her products had a dedicated following. A few years later, she opened her first boutique in Fort Green, Brooklyn. Today Carol’s Daughter products can be found in Carol’s Daughter retail stores and on carolsdaughter.com, Sephora, Macy’s, Dillard’s and on HSN. Family and love are words that resonate with Carol’s Daughter. From the brand name and its products to the delicate care and attention mixed into each recipe; its heritage is a treasure trove that Lisa has set out to share with the world. Made with love. Peace.