Los Angeles, CA, United States (Celebrity News Service) – Kelly Osbourne was brought in as the new face of Madonna and daughter Lourdes’ Material Girl line earlier this year, replacing Pretty Reckless singer Taylor Momsen. Kelly will continue to rep the line for fall.
Kelly shot an entirely new campaign that will debut in September issues of People StyleWatch, Seventeen, Teen Vogue, Nylon, and more, as well as online and in Macy’s stores and promotional materials.
The campaign, titled “MG + NYC,” sees the 80’s-inspired collection, and Osbourne, hit the streets of New York, including shots in Times Square, Soho, Rockefeller Plaza, Chinatown, and more.
“We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection,” said Madonna and her daughter Lola.
“I’m really enjoying being the face of Material Girl,” Kelly Osbourne said. “I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct.”
“Added to that is the fact that Madonna has been a big influence on my style over the years,” she said. Kelly actually first hit the scene performing a cover of Madonna’s classic “Papa Don’t Preach.”
Kelly, who also appears weekly on E!’s “Fashion Police,” is also set to make personal appearances to promote Material Girl later in the year at select Macy’s stores.