Los Angeles, CA, United States (AHN Entertainment) – His fan base is composed mostly of young girls, so it just makes sense that the next product Justin Bieber is launching is for his fans. The tween heartthrob, who already has a nail polish line, is coming out with a women’s perfume.
Named Closer, the perfume will have a “fruity gourmand” scent, and is aimed at 14- to 18-year-old girls. It will be packaged in a bottle with a heart-shaped flower top with removable charms.
The Bieber told WWD, “Let’s be real, the way a girl smells is very important to a guy. I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
“They really let me take the lead on the entire project because I know my fans better than anyone – from working with the team on the development of the fragrance itself to helping to design the bottle and packaging,” he added.
All the proceeds from the $35 fragrance will benefit a host of charities through the Give Back Brands.
Closer will be out in stores in June.