Los Angeles, CA, United States (CNS) – Kelly Osbourne has replaced “Gossip Girl” actress Taylor Momsen as the face of Madonna and daughter Lourdes’ fashion line.
The 26-year-old “Fashion Police” co-host has been chosen by the mother and child team to front their “Material Girl” junior fashion label.
Lourdes, 14, recently announced on the line’s blog that they were “desperately seeking” a new face.
Apparently, that new face belongs to Kelly, who has been gracing our TV sets since starring alongside her parents, Ozzy and Sharon Osbourne, and her brother Jack on their MTV reality show “The Osbournes.”
The line’s rep confirms to usmagazine.com, “Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks.”
According to Mirror, Kelly was personally chosen by Lourdes to replace their endorser.
A source said, “Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It’s a huge coup.”