New York, NY, United States (CNS) – Supermodel and “Project Runway” host Heidi Klum has partnered with perfume company giant Coty Inc. to develop and market her new signature fragrance, Heidi Klum Shine. The scent is expected to launch in the fall of this year.
The mother of four says she has worked for a long time to develop her signature scent, wanting it to smell “delicious” and be a head-turner.
She said, “I am thrilled to be partnering with Coty on my new fragrance. Working for a long time on developing a signature scent and watching to finally come to life is so exciting. I never thought my nose would recover from sniffling so many scent combinations but it is all worth it.”
“I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing?’ You smell delicious!'”
Heidi Klum Shine will be distributed worldwide and will be managed by the company’s Coty Beauty division.