New York, NY, United States (CNS) – High-end apparel company Lacoste is partnering with multimedia entertainment group Just Jared, inc. to produce “Just Jared Presented by Lacoste,” a syndicated content series that will feature exclusive intimate celebrity interviews using a state-of-the-art speaker and video system.
The series will shoot at the Just Jared lounge in the freshly revamped Lacoste penthouse showroom in Manhattan. An unseen interviewer will remotely interview the celebrities using a speaker and video system.
The guests will respond to questions and explore the intimate lounge while the automated cameras capture the interview. Because the interviewer is unseen, the unique and artistic concept will let the audience step into the role of Just Jared. The content will be edited and posted on entertainment blogs JustJared.com and JustJaredJr.Com for streaming.
Lacoste USA President and CEO, Steve Birkhold, said, “We are excited to team up with Jared on this unique partnership. Celebrity and entertainment news speaks to style-confident men and women everywhere. This project allows the Lacoste brand to continue to engage with our audience in a new way.”
Jared Eng, the eponymous founder and editor-in-chief of Just Jared, added, “Lacoste is such an iconic brand and one I’ve been a fan of for a long time. I’m thrilled to have the opportunity to partner with them on this exciting new creative venture, providing fans with a first-person look into celebrity interviews.”
The show concept and interview format, produced by RJW Collective Chairman Charlie Walk, are based on “En Aparte,” a successful interview series that ran for several years in France.