Los Angeles, CA, United States (CNS) – The Kardashian Sisters had already been reported to be working on a new clothing line with Australian designer Bruno Schavi’s Jupi Corp and now it turns out that the “Kollection” is for Sears.
That’s right, the Kardashian Kollection, which targets women 17 to 35, is scheduled to hit stores later this year and will include apparel, lingerie, jewelry, handbags, hats, shoes, and more.
According to the press release, the new line will embrace “Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic vibe and Khloe’s rocker style.” Oh, really?
“We love Sears. There is a Sears right near our house,” Kourtney Kardashian said. “It’s such a great store that is part of America’s retail history.”
Sears already got in on the Kardashian craze last year when they started a social-media campaign featuring Kylie Jenner, the Kardashians’ half-sister.
The rest of the Kardashians will probably see the inside of a Sears for the first time when the line launches in its 400 stores this August.