Paris, France (CNS) – French luxury fashion house Louis Vuitton has Hindu motifs in mind for the months of November and December. Its global network of stores will light up with “elegant displays of traditional Hindu motifs” as an extended celebration of a Hindu festival.
According to the label’s press release, the decision to celebrate Diwali was to “honor the common values that Louis Vuitton shares with India, the respect for tradition and the passion for innovation.”
“Louis Vuitton will celebrate Diwali in its global network of stores, starting November 5, 2010. From Beirut to Shanghai and from Johannesburg to Oslo, Vuitton stores will be lit up with elegant displays of traditional Hindu motifs, in celebrating of Diwali, the Indian Festival of Lights.”
“For Louis Vuitton, a Maison deeply steeped in values of transmitting heritage and traditions, Diwali will be a wonderful occasion to share is values with visitors worldwide in an atmosphere of joy and festivity.”
“The two month-long festivities in November and December 2010 will also be a tribute to Louis Vuitton’s special relationship with India which dates back to almost a century.”
Hindu statesman Rajan Zed commended the fashion house for creating wider awareness about Hinduism by the gesture. He welcomes LV clients to further explore the religion, and even offered help to assist those who need help in deeper exploration of Hinduism.