London, United Kingdom (CNS) – Lingerie brand La Senza’s new Christmas campaign has garnered over a million hits on YouTube since its launch several days ago. The holiday-inspired musical ad features seven girls with cup sizes ranging from A to G singing notes according to their bra size.
The almost two-minute video shows models in their La Senza lingerie who have bra cup sizes singing to the tune of “Deck the Halls” while lying on separate mattresses made to look like piano keys.
Since launching several days ago, the “Cup Size Choir” ad has gotten over a million hits on the online video-sharing site.
The company said that the creative ad was aimed at men to help them with their Christmas shopping for their female companions.
Marketing Director Sarah Hawkins told MailOnline, “We wanted to bring some festive cheer and what better way than the Cup Size Choir. It’s a sure start to the party season ahead!”
“The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too.”
The ad was the brainchild of Tom Woodington and Robin Temple of Karmarama creative agency. They said they wanted to impart that the lingerie company can cover women of all sizes, from A to G cups.
They said, “We saw a correlation with musical notes and thought a Christmas musical number would be just the thing. We also thought that element of play in the site which sits behind the viral – where you get to play your own tune and share it with your friends – would increase the amount of engagement with the brand.”