Los Angeles, CA, United States (CNS) – Earlier this year, Taylor Swift became the latest spokeswoman for CoverGirl, where she joined the ranks of A-listers like Drew Barrymore and Rihanna. Now the “Speak Now” star is the face of the beauty giant’s new NatureLuxe line.
NatureLuxe is described as a new simple, high-quality luxury makeup line, which will include a Silk Foundation and a Gloss Balm upon its January 2011 launch. The products drop heavier emollients for more natural ingredients
The Silk Foundation formula uses cucumber water along with hints of natural jojoba and rosehip extracts. The new Gloss Balm blends mango butter, shea and other butters.
Swift’s ads for NatureLuxe will begin appearing in January.
“I’m really excited for people to discover the new NatureLuxe line from CoverGirl!” Swift said in a statement. “The Silk Foundation and Gloss Balm are really light and fresh, they feel amazing on my skin.”
CoverGirl is currently celebrating its 50th anniversary. Along with Swift, their celebrity spokespeople have also included Ellen DeGeneres, Tyra Banks, Molly Sims, Brandy, Faith Hill, Keri Russell, and Queen Latifah.