Paris, France (CNS) – Jennifer Lopez has been named the new global brand ambassador of L’Oreal Paris. She is expected to grace the campaigns for the cosmetic giant’s upcoming makeup and haircare products.
According to Karen T. Fondu, President of L’Oreal Paris USA, Lopez “is a modern role model for women and truly embodies the spirit of the L’Oreal Paris philosophy, ‘Because You’re Worth It.'”
Lopez also said, “Having used L’Oreal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere.”
“I’ve always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman’s worth.”
Lopez, who will be seen next as a judge on the Fox talent show “American Idol,” joins a long list of ambassadors for the company that include Milla Jovovich, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, and Freida Pinto, as well as actors Patrick Dempsey and Gerard Butler.