California, United States (AHN) – After helping people around the world search and learn about anything under the sun, popular search engine Google has come up with an online fashion store, which it calls “Boutiques.com.”
This store would allow the users to “create and edit” their own boutiques through computer vision and machine learning technology.
The technology used in this application would help the users to “visually analyse your taste and match it to items you would like,” according to Google Product Management Director Munjal Shah.
Besides establishing their own creative style, the users of boutiques.com will also be able to follow the fashion designers, stylists and celebrities on the website and follow their trends.
Boutiques.com is currently being used by actresses like Ginniger Goodwin, Mary and Ashley Olsen and Carey Mulligan.
Fashion designers who have turned their attention to boutiques.com even before its formal launch, include Tory Burch, Oscar de la Renta and Isaac Mizrahi.
Shah says that the celebrities will not only guide other users in terms of style and taste, but will also curate items that they love themselves. Shah said, “Our machine learning algorithms use this information to enable you to shop all of the inventory in the style of that taste-maker, on top of the 50 items they’ve hand curated.”
Although the website is currently available to users based in America only, Google plans to expand its horizons beyond American borders.
The new attempt by Google at changing fashion commerce is expected to result in significant changes in how fashion is sold in the virtual world.
The boutiques.com site is not just a source of inspiration for the users, but also a place where anybody can show off their fashion sense. For instance, if one doesn’t know how to wear the leopard print pumps, all one has to do is go to the street-style photo panel and check out the visualizations.
The technology used on this website was developed by Like.com, acquired for USD 100 million by Google last year. One of the salient features of this website is that you can download stuff very fast, despite a large number of results shown for your search.