LOS ANGELES, Nov. 15, 2010 — American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the addition of 12 new colors to its successful line of nail polish.
The company’s Made in the USA nail lacquer is now available in 48 colors. The 12 new shades take inspiration from simple and straightforward elements of both Angeleno and global culture, reflecting the ubiquitous nature of the T-shirt on which American Apparel built its brand. Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones.
“Nail polish is our favorite category for exploring color. We planned on releasing only six new shades, but we felt so strongly about all of these that we decided to release a full dozen. It’s difficult to pick a favorite–they all complement wardrobes in different ways. We can’t wait to see the looks people create with them,” said Marsha Brady, a creative director for American Apparel.
American Apparel Nail Lacquer has become one of the company’s fastest-moving products. The two previous launches of colors quickly sold out worldwide. The consistency and quality of the polish has been universally noted in the reviews of the product and the company diligently oversaw the production process to ensure this standard again.
American Apparel Nail Lacquer is priced at $6 per bottle and is available in a 3-pack for $15 and 7-pack for $32. It is sold at American Apparel stores worldwide as well as online. The nail polish is DBP, toluene and formaldehyde-free. For a full view of color range, ingredients, swatches and photographs, please visit our online store.
About American Apparel
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of September 30, 2010, American Apparel employed over 10,000 people and operated 278 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.net.