London, United Kingdom (AHN) – Stella McCartney has launched her first kids’ collection. The line tapped for a holiday release reflects the designer’s signature aesthetic and ethical values.
The designs, launched mainly online, are styled for boys and girls, aged newborn to 12 years.
Stella McCartney commented: “I wanted this first collection to include basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements.”
Each piece has been adapted and shrunken from the designer’s main clothing line. The range includes unisex pieces like the Sam double-breasted pea coat with two chest and flap pockets in deep blue. Other highlights include playful pieces like a glow-in-the-dark bumblebee.
The line is far more affordable than her adult collection–prices for the collection range from $20 for a baby’s t-shirt to $155 for a coat.
In addition to the online shopping service, the collection is also available in Stella McCartney stores in London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Dubai, Qatar, Kuwait, Riyadh, Jeddah, Beirut and a soon-to-open location in Las Vegas. In March, a full range spring-summer collection will hit stores with an expanded retail distribution.