New York, NY, United States (AHN) – Country pop princess Taylor Swift is partnering with Elizabeth Arden, Inc. to develop her own line of fragrance products. The Grammy Award-winning singer-songwriter will be personally involved in all aspects of product development, packaging and advertising.
She said, “I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts.”
“Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Since it is still in the development stage, no word on what scents will be used for Taylor’s perfume. The first fragrance will debut in the fall of 2011.