Fantasy Bra featured in the Victoria’s Secret Christmas Dreams and Fantasies Catalogue hitting mailboxes and the iPad Today
NEW YORK, Oct. 25 — Victoria’s Secret Angel Adriana Lima has been chosen to wear this year’s Bombshell Fantasy Bra designed exclusively by Damiani for Victoria’s Secret to be featured in the 2010 Victoria’s Secret Christmas Dreams and Fantasies Catalogue and on the runway at The Victoria’s Secret Fashion Show which airs Tuesday, November 30 (10/9C) on the CBS Television Network. This is the second time Adriana has been selected to wear coveted Victoria’s Secret Fantasy Bra. Valued at $2 million, the Bombshell Fantasy Bra is comprised of more than 3000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all set in 18 karat white gold. The bra features an astounding 60 carats of diamonds and 82 carats of sapphires and topazes and the bra pattern was designed to evoke a heavenly display of swirling stars and constellations—perfect for a Victoria’s Secret Angel. The bra took six Damiani craftsmen 1500 hours of full-time labor to complete. Each diamond was meticulously hand-set to create this wearable piece of art.
The fantasy bra is featured in the 2010 Victoria’s Secret Christmas Dreams and Fantasies Catalogue hitting mailboxes on October 20th. It is the jewel-in-the-crown of the Victoria’s Secret Holiday season, a book bursting with beautiful stories and photography that envelops her in fantasy with every turn of the page. The cover will feature Candice Swanepoel wearing the sexy Limited-edition Miraculous Push-up Bra and matching V-string embellished with pink iridescent crystallized Swarovski elements from $250.
The catalogue comes alive with the launch of the new Victoria’s Secret iPad App. It allows users to effortlessly flip through and buy from current catalogues and shop VictoriasSecret.com with a simple tap of a finger. Simply swipe the screen to flip from page to page. Tap an image and it will take you directly to that item on our website. Add it to your shopping bag and check out. It’s easy, fast and can be done on-the-go.
Users will have insider access to all things Victoria’s Secret including sizzling coverage of the Victoria’s Secret Angels at photo shoots, star-studded store openings, TV commercials, special events and more. The app also provides a front row view to all the action surrounding the 2010 Victoria’s Secret Fashion Show, from behind-the-scenes photos and exclusive videos to all the up-to-the-minute action. A share function makes it easy for users to send emails to their friends and post VS photos, videos and stories directly to their favorite social networking sites. An advanced GPS-enabled store locator allows customers to easily find their nearest Victoria’s Secret store.
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE: LTD), its more than 1000 Victoria’s Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.