Los Angeles, CA, United States (AHN) – There’s really no stopping Bieber fever. After announcing that he is having a book deal, a movie project, an acne product endorsement deal, and, for some weird reasons, a nail polish endorsement line, Justin Bieber is now set to conquer the fragrance industry, but with a twist!
Rather than release a usual scent in a bottle line as many other celebrities do, the 16-year-old tween heartthrob will be infusing his chosen scent with other products.
Partnering with Etoile Nation Beauty, Bieber will introduce wristbands and dog tags infused with a unisex fragrance he calls My World, which is slated to launch in Wal-Mart stores on Black Friday (November 26), according to WWD.
The scent in the products will last for at least one year. The fragrance is apparently embedded into a patented resin technology designed to hold the fragrance for that long.