Rochelle Park, NJ – October 13, 2010 – AVENUE, a women’s plus-size retailer and premier brand in the Redcats portfolio, is proud to announce today its partnership with Susan G. Komen for the Cure.
AVENUE is the first-ever plus-size specialty store retailer to join forces with Komen for the Cure in support of its promise to save lives and end breast cancer forever. Between October 17th and October 30th, AVENUE will host a full-scale breast cancer awareness program that will reach out to every customer both in-store and via emails, as well as on Avenue.com. Visitors to Avenue.com will find a list of events that benefit “Komen for the Cure” that will be promoted during the campaign.
And what’s more, during the special two-week breast cancer awareness event, two limited edition products benefiting Komen for the Cure will be offered to AVENUE customers: 2-piece knit socks featuring the Susan G. Komen for the Cure Running Ribbon logo ($4.50) and a Hope Charm Bracelet ($7.90) – with a minimum of $3 per item sold going directly to Komen. The knit socks and bracelet can both be purchased in any AVENUE store, as well as online at Avenue.com. In addition, $1 will be donated for each bra and shapewear item sold in the AVENUE stores during this event; customers will have the opportunity to make direct donations of $1, $3 or $5 at the checkout register.
“I, like so many women, personally know friends and family touched by breast cancer,” said Dawn Robertson, CEO of AVENUE. “We at AVENUE believe a strong partnership with Susan G. Komen for the Cure can make a difference in our customers and their families’ lives.”
“The Susan G. Komen for the Cure family is excited to be partnering with Avenue during October,” said Katrina McGhee, executive vice president and chief marketing officer for Susan G. Komen for the Cure. “The awareness Avenue is helping to bring to their employees and customer base through their campaign is critical in helping us communicate the importance of early detection for breast cancer while also raising important funds so our work can continue.”
AVENUE is a specialty retailer of plus-size women’s fashion apparel, footwear and accessories featuring AVENUE brand merchandise in 450 AVENUE stores, as well as on the AVENUE website www.avenue.com.
With over 400 stores and online at avenue.com, AVENUE, the nation’s leading specialty retailer, provides stylish, high-quality fashion for curvy women in sizes 14-32. AVENUE offers a wide selection of apparel from career to casual, as well as a collection of accessories, hosiery and intimate apparel. AVENUE is a Redcats USA brand.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE, Woman Within, Jessica London, Roaman’s, KingSize, and BrylaneHome sold on OneStopPlus.com, The Sportsman’s Guide and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men’s and women’s plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company. For any further information: Redcats.com
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.