Los Angeles, CA, United States (AHN) – With a new athletic wear line from HSN, you too can look like “The Biggest Loser.” Inspired by the hit NBC series starring Jillian Michaels, the new BL Body Collection just made its official debut and is available for shoppers fit or fat.
Now in its 10th season, “The Biggest Loser” is inspiring more people to lose weight than ever, thanks to its special “Pay It Forward”-themed season. Now it’s helping HSN shoppers lose weight in a way that’s both fashionable and functionable.
From designer Bruno Schiavi, the officially licensed BL Body collection features sizes XS all the way to 3X and is designed for those looking for the right outfits for a more active lifestyle. Shiavi also worked in shaping technology for extra support for new weight loss.
The collection features 27 different styles and a range of fabrics made up to enhance workouts using breathable materials, all inspired by life on the ranch and glimpsed earlier in the show. The collection also differs from the typical active wear collection, using vibrant color combinations like pastel pinks and yellows.
“I’m excited to partner with NBC/Reveille and HSN to bring BL Body to motivated consumers,” said designer Schiavi. “My inspiration has been to create a functional and fashionable collection that allows people to look and feel great. I hope the BL Body Collection encourages and inspires people to take the first step to living a healthier and more active lifestyle.”
“BL Body is the ultimate combination of comfort, support, affordability and style for the individual who is looking to feel their best,” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. “Through instant slimming and shaping results, BL Body provides you with just the right amount of encouragement needed to achieve your weight loss goals.”
BL Body ranges in price from $35 to $75. The collection will hit the HSN website and television channel for sale this month.