London, England, United Kingdom (AHN) – Want to show in London Fashion Week? It may not be so far away, if you can make the cut.
Aspiring or established designers can apply to appear in one of British Fashion Council’s seven Fashion Week categories, and if chosen, will show their collections during London Fashion Week February 2011. These categories include catwalk, exhibition, presentation, eco-sustainable, Esthetica and the “coveted” NEWGEN and NEWGEN MAN schemes.
NEWGEN, or New Generation, is coveted because the winners receive about $7,905 to $15,810 in prize money to go toward their show costs, the use of the British Fashion Council’s catwalk show space, mentoring from top fashion experts within the Council, and sales and marketing support. Founded in 1993, NEWGEN is sponsored by Topshop, a successful retailer that sells several new and up-and-coming fashion designers.
In the past, Christopher Kane, Matthew Williamson, Erdem and Mary Katrantzou were NEWGEN recipients – and it obviously helped their businesses. The recipients are chosen by a panel of Britian’s top editors and retail buyers, according to Vogue.com.
The closing date is October 18 for the LFW exhibition and Esthetica applications, October 15 for NEWGEN and October 22 for NEWGEN MEN.