Los Angeles, CA, United States (AHN) – Justin Bieber really knows how to touch base with his tween fans. In a seemingly strange marketing move, the 16-year-old pop star will be launching a line of nail polish called One Less Lonely Girl.
Partnering with nail polish brand Nicole by Opi, Bieber will be giving his crazed fans a line of shades that will be exclusively sold at Walmart during the holidays.
The first six shades include the heart-shaped chunky glitter blue polish called “Step to the Beat of My Heart.” And if glitter is not your thing, you can choose from the other metallic shades.
Eight more hues will roll out in January. The nail colors will then be sold at Target, Sears and Ulta in February.
Bieber will be releasing his first book “Justin Bieber: First Step 2 Forever – My Story” this month and a 3D film about his life next year. He is also set to release a doll in his likeness in December.